Everyone knows that owning a home with its own compound is always better than renting a small apartment in a huge apartment complex. This same analogy applies when it comes to the world of web hosting. Interserver has the most reliable dedicated hosting service that will ensure you do not share resources and your data is safe.

When deciding how and where to host your website, you will usually be presented with two main options- you can either host it on a shared server (resources are shared) or hosting it on its own independent server where resources are not shared.

What Is Dedicated Hosting?

Dedicated hosting is a special type of hosting which is ideal for large business and corporations where a single website is hosted on its own independent server. That means that the server and all the resources that come with it are wholly dedicated to that single website and are not shared with any other website. This means that the website owners essentially own the server and can configure, manipulate and adjust it however they see fit without having to seek permission from third parties.

How Does Dedicated Hosting Work?

Dedicated hosting usually works in two ways. The first option is that the website owners buy and set up all the equipment and software necessary for their servers and then host their website on the said server. However, the cost of purchasing all the equipment and software needed to get the job done properly is usually prohibitively high for most companies particularly the smaller companies that do not generate enough revenue to justify such expense.

The second option is much friendlier to such companies. It involves leasing or renting the said servers from a web hosting service provider. In this case, the website owners still enjoy full access and full usage of the servers just as they would if they actually owned the server except for the fact that this time they do not have to buy and set up all the necessary equipment. Apart from the actual ownership of the servers and the costs of setting up, these two options are essentially the same and website owners can use both the same way.

It is, however, worth mentioning that website owners who choose to go with the second option will usually have an added advantage in that they can access some level of technical support from their hosting providers if and when the need for the same should arise. Top hosting providers, such as Smart Web, usually have experts on hand to help out in the event of any technical emergencies or routine maintenance.

Why Choose our Dedicated Hosting?

Going back to the original analogy about home ownership, one of the main reasons why people would rather own a home than rent an apartment is because of the freedom and space that comes with the former. In our dedicated web hosting plan, website owners will have full access to all the amenities on the server and do not have to share them which means unlimited storage, greater bandwidth and better uptime for increased productivity. Other advantages include;

• Increased security
• Increased reliability
• increase flexibility

Inbound linking is one way to improve your website rank and grow traffic. There are many other types of links you can build for better ranking in search engine results.

Let’s have a look at different types of links you can use to make a successful marketing campaign.

Internal Links:

As the name suggests, internal links are hyperlinks that points to another page of the same website. These links allows users to navigate and establish site architecture. Through internal links you can make it easy for crawler to index pages of your website. Here is an internal link to SEO page. (This link points to the SEO page of this website.)

Outbound Links:

Outbound link directs user to a webpage of another website from your website. By having outbound links, you can connect with other websites. You can use them for pointing to useful resource related to your topic. Having outbound links to high authority sites will improve your reputation. With the help of outbound links search engine can find relevant websites. Here is an outbound link. (This link will take you to some more information about outbound links.)

Inbound Links:

Inbound links are also called as backlinks. These links are hyperlinks from another website pointing to your website.

As shown in the above image, xyz website has an external link (outbound link) to your website and your website has an inbound link from xyz website.

Inbound links are important for your ranking because they increase website value. To understand this, let’s take one example. Consider your company representative is promoting your products and services to your prospects. On the other hand your existing clients are praising your products and services.

What do you think? Who will have more impact on your prospects?

Obviously the one who doesn’t belong to your company but still praising you. Your client praising, promoting and referencing your company have more value than promotion done by your company representative. Information received from authority makes is authentic in same way links from authoritative websites gives authenticity to your web page.

Inbound links are same, they represent vote of confidence. But these votes are not that easy to get, you have to build or earn them.  Getting inbound links is as much important as getting them from high authority, good websites rather than low quality, spammy sites.

Good inbound links can boost your website rank whereas bad links may lead you to get penalty and lower rank.

Now you must have got the answer of the question in the title. No, inbound linking doesn’t hurt rankings if they are built with good SEO practices.

Though you have found the answer but still there is much more that you need to know for building healthy inbound links which will help your website to improve its rank in SERPs.

So let’s see how to generate good inbound links:

Do-follow links:

Dofollow is a descriptor of links describing that search engines crawl them and count them as votes of quality.

Try to build do-follow links than links with no-follow attribute. In simple words you need votes from people who are happy to recommend you and strongly believe in your quality rather than having unsure votes which says we will recommend you but don’t believe that you are good enough.

Do-follow links pass the ranking power to your page from the web page it is built on. Links with no-follow attribute tells search engine not to follow these links.

You can use no-follow attribute to your outbound links when you are not sure of their quality such as links in comments of your blogs which may lead to spammy sites.

Do-follow link helps to improve authority of your site. But this doesn’t mean that no-follow links are totally useless. Links from high PR sites with no-follow attribute can boost your brand value and also they are useful for getting referral traffic from such high quality sites. You need to keep the balance between these two types of links.

Do-follow links should be more than no-follow links.

There is no standard link ratio that fits for all. Above image just shows sample data which represents the fact that do-follow links should surpass the no-follow links.

Links from Authoritative Sites:

Make sure that you are building links from authoritative sites. You need to connect to the authority blogs and sites to build high quality inbound links. You can reach out to authoritative directories, social bookmarking sites and other type of sources.

When you are getting inbound links from the site having good domain authority then quality score of your link will be increased. You will need to take efforts for getting such links from authoritative sites but once you get it, it will definitely boost your website rank and provides you long term results.

Relevancy:

You can improve the relevance of your inbound links by focusing on following factors:

1. Build inbound links from relevant sites of your industry or topic to make them more effective.
2. Content should be relevant with your link. Content tells search engine what your page is about. Relevant content increases the value of link it contains and also grows your website traffic through improved user experience.
3. As discussed in our blog “Importance of anchor text in Back-links”, relevant keywords in anchor text play an important role in getting higher rank for relevant search terms.

Avoid Paid Links:

Some sites offer you link in return of payment. Buying links is considered as spam technique and Google can remove your website from its index because of having paid links. Paid links have time limit, after certain period the link expires or breaks.

So natural link building is the best way to improve your website rank than paying for links. As Google may penalize paid links and can damage website’s linking profile and brand value.

These are some proven strategies to generate good inbound links. I hope this article will help you to build quality inbound links which will affect your ranking positively. If I’ve missed any strategy then please mention it in comments. Also you can send us any queries regarding this topic or any other digital marketing strategy, we are glad to help you with inbound linking.

1. Hosting Operating System: Linux or Windows

A lot of individuals often think that since they use Windows as an operating system for their home computers, that this is what they should use on due to their websites. In reality, the great majority of sites are run on Linux servers. If you are likely to use software like WordPress, Magenta, Joomla, etc to construct your website, Linux is the option you should really go for.

Check the software program you intend to use before choosing Linux or Windows. You won’t really have an option; in the majority of situations, the computer software will dictate the operating system you need.

2. How many sites do you mean to own?

While most people just want to run one website, some folks, such as online marketers, wish to run several. If that is true, be mindful that a shared hosting packages set an upper limit to the number of websites you’ll be able to host. This can be done through limiting the number of databases it is possible to set up (you’ll need another database for each site). In Webscreations Design Hosting as an instance, our Basic Plan enables you to create 10 sites, however, for a couple pounds more a month, our Advanced Plan enables you to have unlimited sites.

3. How much storage space do you really require?

You’ll also have to have some notion of just how much space you’ll want to save all your website’s applications, documents and images. Most sites don’t really need that much distance. In comparison to applications run in your computer, the programs required for running sites are rather small and the dimensions of the internet pages are usually quite small also. Frequently the largest files you’ll need are videos and images.

If you want to run a number of websites or eCommerce sites with thousands of pictures, then you may need more storage space.

For smaller websites, 2GB of storage is likely to be more than ample to your needs. However, packages offering around 20GB are available, and these can easily cater to many sites and vast amounts of information.

Do be aware of companies that place limitations on the amount of documents you can store. This is sometimes a hidden means of limiting the distance you’re using.

4. Always select unmetered bandwidth

Bandwidth is the term used to describe the number of data your website receives and sends. If you’re given a monthly bandwidth quota, keep in mind that each time a person visits a page of your website a number of your bandwidth is going to be consumed. Additionally, this is true if someone clicks on an image to view it at full size, then streams a video saved on your website, fills in some form or carries out any other functionality.

Although each of those actions will only consume a small amount of bandwidth (except video streaming), if you’ve got a great deal of traffic, then these tiny amounts soon accumulate. This means, if you get to your bandwidth limit in any specific billing period, your site may go offline until the following billing period starts.

To avoid this, choose a hosting package that provides unmetered bandwidth. This usually means you can have as many people as you like without needing to worry. In Webscreations Hosting, our shared hosting packages offer unmetered bandwidth.

5. Go for great functionality

Whilst there are lots of aspects which may determine the speed of your website (the range of plugins you use, the dimensions of each page, etc.) among the significant factors is the kind of internet server your site is hosted on. Make sure your host utilizes the most recent hardware which will give you all the computing tools your website will have to conduct its own processes. This will enable your site load fast on your visitors’ computers and cellular devices.

A one second delay in loading can induce customers to depart and reduce sales by 7%. So, it’s vital that you look closely at what technology your host uses. In Webscreations Hosting, our shared hosting is conducted on the latest, high performance Dell PowerEdge hardware — and we update regularly.

6. Look for a user friendly admin panel

Administering your website should be an easy and intuitive procedure and this can be best done using a control panel that has a user-friendly interface. While this happens, things such as installing a new website, upgrading software, including extensions and caring for your account, are simple and easy to accomplish.

The most user-friendly panel for most shared hosting is cPanel that’s used by many web hosts. But, it’s also wise to ensure your web host is totally trained in using cPanel so it may deal with any problems which may come up. At Webscreations, not only are we a certified cPanel provider, we’re also the world’s top business when it has to do with cPanel expertise.

7. Security attributes

The very last thing you want is the website to get hacked or infected. When looking for a shared hosting provider, you need to choose one which offers you a selection of safety features that will maintain your site protected. You will need a host that may provide intrusion detection, firewalls, SSL certificates (for assessing your clients’ payment information), email scanning, spam filtering and, even if the worst happens, remote backups so your site can be instantly restored.

8. A host which stays online

As soon as your website is ready to go, you do not want a web host which keeps letting it go offline. It gives your website a lousy reputation, loses visitors and can even cost you in lost earnings. For that reason, look for a web host that could ensure your site will always be accessible. For shared hosting, then you need to make sure a host offers uptime of 99.9% or more.

9. Additional features

Besides the attributes mentioned above, a great web host will provide you with these services in your shared hosting account: unlimited email accounts, together with your websites domain name (e.g. me@mywebsite.com); 24/7 technical support via telephone, email and live chat, and so you get expert help whenever you need it in a means that’s convenient for you; and a ‘no minimal’ contract length, so that you aren’t tied in should you choose to leave.